DIGI PAK

below are the drawn drafts of the DIGI paks, before and after feedback from audiences and artist himself, the information is all on the pictures itself.

first draft of CD front cover

second draft of CD cover

extra: CD image

first draft of back cover

second draft of back cover

DIGI PAK

How was it made?

each panel was designed on Photoscape, then pasted onto a DIGI-PAK template on photoshop!

ABOVE: using photoscape to change a photo into a threshold image of the artist!

ABOVE: the digi pak template in photoshop!

  
to complete the digi pak i simply had to make 6 designs, one for each panel on photoscape, and paste them over in photoshop.

Front cover:
its done the way it is becuase it was based on artist feedback, he wanted it simple, and he liked the idea of the "explicit content" sticker on the front cover. its red because its typical of the genre to be "vibrant" and to stand out, the background is white because it helps make the artist's threshold image stand out

Back cover:
it says KINGSTA in red and white graffiti, purely to match the colour scheme, and because graffiti is typical of the grime genre



CD panel:
the panel which will hold the CD, has Kingsta's main logo, the fist. which was another factor brought out from audience and artist research!


Inside front cover:
is a picture of Kingsta in a suit, so people get to know more about the artist in a sense that there's more to him than a hoodrat which is typical of the genre


Inside back cover:
is a track playlist of the tracks in the CD with a picture of Docklands skyline, which subtly gives more info about the artist in a sense that he is from around "these ends"

inside back panel:
its a picture saying "grime", to clearly state to people that this is a grime album, i have seen other grime albums which have incorporated this, like JME and WILEY, who have "GRIME" written on their covers, or UK GRIME, purely to emphasise their genre.


The reason why this is so simple, is becuase it was done to be more eye-catching, as eye-catching albums sell! its different to other albums typical of this genre in a sense that none i've seen have been done like how i have. and it will lead audiences on to find out more about the artist on the website!

Music Video Theory

Andrew Goodwin

(born in Hillingdon, Middlesex) was Director of Music and Organist at Bangor Cathedral for 37 years.

After living in Oxford and then in the West Midlands, Goodwin studied at the University of Liverpool and was subsequently a postgraduate student at the University of Wales Bangor; he obtained degrees in Music at both Liverpool and Bangor, and is also a Fellow of the Royal College of Organists.

He was Director of Music and Organist at Bangor Cathedral for 37 years, a period when the Welsh singer Aled Jones was a member of his choir and he relinquished his position in the Cathedral on Saturday 31 October 2009. In 2001, he was presented with the Archbishop of Wales' Award for Church Music in recognition of his work. He has regularly been involved with television and radio broadcasts, not only with the Cathedral Choir, but also as a soloist and accompanist. In addition he has served as a member of the Broadcasting Council for Wales' Music Advisory Panel, and has travelled widely both as a recitalist and as a music examiner.

Andrew Goodwin’s Theory

Summary of Goodwins points
the meaning of the song is illustrated through use of images, particularly through voyeurism, close-ups of the main artists, and use of mis-en-scene.
and the meaning of the song is constantly "drummed into" our vision because its repeated over and over again, which could be a result of the beat, or the same images being shown again and again, or the mis-en-scene could be constant throughout.

My example which supports this theory

i chose "do it like a dude" by Jessie J, because the message of women being able to operate at the same level and act like men is constant through the use of mis-en-scene, and the images we see of women acting like men at clubs, which completely supports this theory!

The Brief

The aim of this section of Media A2, is to produce a marketing campaign for a new, unsigned music artist, which will consist of:

• A full length promo video for a new track
• A homepage for the artists' website
• A digi-pak CD design (fold out design with front cover, back cover, interior packaging)

This Blog has been created to keep track and showcase all work covered from the start of this production, it's an ongoing blog which will be updated with every input towards the final piece.

As this production is concentrated in the music industry, this blog will also look at related topics in the field of music production, such as "current issues in the music industry", "history of pop music","differences between past and contemporary music industry", "theories about music audiences and subcultures" audience research for the artist, case studies of contemporary music marketing campaigns, issues of representation in controversial videos and many more.